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Albert Mehrabian (born 1939 in an Armenian family in Iran), currently Professor Emeritus of Psychology, UCLA, has become known best by his publications on the relative importance of verbal and nonverbal messages. His findings on inconsistent messages of feelings and attitudes have been misquoted and misinterpreted throughout human communication seminars worldwide, and have also become known as the ''7%-38%-55% Rule'', for the relative impact of words, tone of voice, and body language when speaking. Mehrabian also constructed a number of psychological measures including the ''Arousal Seeking Tendency Scale''.〔Boyle, G. J. (1998). Review of Arousal Seeking Tendency Scale. In J. C. Impara & B. S. Plake (Eds.), ''The thirteenth mental measurements yearbook'' (pp. 49-50). Lincoln, NE: Buros Institute of Mental Measurements.〕 == Elements of communication == * Sender–encoder * Message * Channel * Medium * Receiver–decoder * Feedback In his studies, Mehrabian〔 〕 comes to two conclusions. First, that there are basically three elements in any face-to-face communication: * Words * Tone of voice * Nonverbal behaviour (e.g., facial expression) Secondly, the non-verbal elements are particularly important for communicating feelings and attitude, especially when they are incongruent: if words disagree with the tone of voice and nonverbal behaviour, people tend to believe the tonality and nonverbal behaviour. It is not the case that non-verbal elements in all senses convey the bulk of the message, even though this is how his conclusions are sometimes misinterpreted. For instance, when delivering a lecture or presentation, the textual content of the lecture is delivered entirely verbally, but the non-verbal cues are very important in conveying the speaker's attitude towards what they are saying, notably their belief or conviction. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Albert Mehrabian」の詳細全文を読む スポンサード リンク
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